O Aleph (Paulo Coelho): AlephTweets

LODUCCA.MPM launched AlephTweets to promote The Aleph, the newest release of the internationally bestselling author Paulo Coelho. The website "rewrites" the book in real-time, word by word, with tweets from all over the world. Via his twitter account Coelho wrote: "Loducca using software to combine tweets+words of The Aleph". Check out the site: http://www.alephtweets.com.br

Advertising Agency: LODUCCA.MPM, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Creative: Raphael Franzini
Art Director: William Hebling
Web Developer: Rafael Fragoso
Published: July 2010

22 comments

Guest's picture
Guest

Brilliant!

Guest's picture
Guest

amazing dude, very creative project.. congrats

Guest's picture
Guest

That's a f... good idea.

Guest's picture
Guest

Awesome!

Guest's picture
Guest

great job. doesn't get a 10 because the book probably sucks

Guest's picture
Guest

Coooool!

Guest's picture
Guest

Veeeeeeeeeery Goooooood!

Guest's picture
Guest

cool!

Guest's picture
Guest

Wow!!!!!

Guest's picture
Guest

Brilliant. It's that kind of project that makes us think "Damn it! Why wasn't me the one who produced it?"

Guest's picture
Guest

Absolutely brilliant!

Guest's picture
Guest

Wow! that must have been tricky! but very clever!

Guest's picture
Guest

The Best!!! Great! Wonderfull! Perfect! I can´t believe!!!

Guest's picture
Guest

Wow man, the best, so many inteligent!!!
Ad needs this!!

Show de Bola!
Maravilhoso!
Perfeito!

Cegs

sirvan's picture
sirvan
29870 pencils

Guest
Guest
Guest
Guest
Guest
Guest
...

+++

"I love some things, and don't love some other things."

TommyO's picture
TommyO
1866 pencils

LOL!!
I was starting to think that everyone else on this plaent like this, while I'm the only one who only thinks it's an ok campaign...

Guest's picture
Guest

aotw should use facebook connect or twitter connect. then we'd see less guest comments.
for instance, i don't want to create a new username, have to remember another password and so on just for a writing a note.
anyways, the twitter thing is really cool.

Guest's picture
Guest

Love it! Very creative!

Guest's picture
Guest

Really wonderful!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

algo que ver con "El Aleph" de Borges??

velle's picture
velle
1550 pencils

mi no comprehendo
wish i could read spaneesh/portugeese-

Arce's picture
Arce
20 pencils

Very, very nice. Brillant. I agree with Guest!

Arce

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