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Nova Scotia Anti-Smoking: Rocket

Demonstrate the reality that less than 15% of Nova Scotia teens smoke.

Advertising Agency: Extreme group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: Anthony Taaffe
Copywriter: Iain Deans
Published: January 2011

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4 comments

TommyO's picture
TommyO
1866 pencils

Yeah, like it will convince some teenager to avoid or stop smoking.

Boxey's picture
Boxey
8885 pencils

Way to make teens think that the fact that hardly anyone smokes anymore is a drag on their fun.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

i feel it was a nice different approach...no ones gonna stop smoking.....dont think he shoulda kicked it...thats where it kinda f*&cked up...like boxey said

CuriousPencil's picture
CuriousPencil
4227 pencils

"Hardly anyone smokes, kids. No, really, believe me, it's true. Just take those people there, those ones not smoking - *they* don't smoke. And we know loads of people who don't smoke too. Even the people who *do* smoke hardly smoke anymore, salad anyone? Some more pig wings? Smoking, no, nobody believes *that* old habit anymore. Are we there yet?"

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