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Published/Aired: 
January 2011
Description: 

Demonstrate the reality that less than 15% of Nova Scotia teens smoke.

Digital advertisment created by Extreme Group, Canada for Nova Scotia Anti-Smoking, within the category: Public Interest, NGO.

Advertising Agency: Extreme group, Halifax, Canada
Creative Directors: Shawn King, Anthony Taaffe
Art Director: Anthony Taaffe
Copywriter: Iain Deans

Comments (4)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Hardly anyone smokes, kids. No, really, believe me, it's true. Just take those people there, those ones not smoking - *they* don't smoke. And we know loads of people who don't smoke too. Even the people who *do* smoke hardly smoke anymore, salad anyone? Some more pig wings? Smoking, no, nobody believes *that* old habit anymore. Are we there yet?"

TommyO's picture
TommyO
Activity Score 1866

Yeah, like it will convince some teenager to avoid or stop smoking.

Boxey's picture
Boxey
Activity Score 8881

Way to make teens think that the fact that hardly anyone smokes anymore is a drag on their fun.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i feel it was a nice different approach...no ones gonna stop smoking.....dont think he shoulda kicked it...thats where it kinda f*&cked up...like boxey said

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"Hardly anyone smokes, kids. No, really, believe me, it's true. Just take those people there, those ones not smoking - *they* don't smoke. And we know loads of people who don't smoke too. Even the people who *do* smoke hardly smoke anymore, salad anyone? Some more pig wings? Smoking, no, nobody believes *that* old habit anymore. Are we there yet?"

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