Not Our Future: Kiss off

Play the game here: http://www.notourfuture.co.nz/kissoff

A viral game that reinforced the negative social impact of being a smoker and allows the user to generate their own kissing profile. Online social network applications were development to allow the game to be played within Bebo, Facebook and MySpace and sent to “friends” amongst these online social network websites.
3.5 million unique plays in 2 weeks. 7.1 million unique plays in 5 months to date. At present 40,000 plays per day.

Advertising Agency: Resn, Wellington, New Zealand
Creative Director: Steve Le Marquand
Art Director: Rik Campbell
Creative: Andy Williams
Released: June 2008