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Trip

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Published/Aired: 
January 2011
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Description: 

URL: http://n8trip.co.il/

Angry Bird or Kung Fu Panda? Jump the Window or Run the Stairs? Choose the way your own interactive Nokia video is going to look like! Nokia Israel produced an innovative interactive commercial, using the technology of the Israeli startup company "Interlude", in the launching of the new Nokia smartphones in Israel. Using this technology, the user can make real-time choices and make their own version of the story. There are more than 30 choices to make through the 3:00 minutes branded content video that make up 250 different versions of it. The video was produced for the launch of its new smartphones- the N8 and the C7, and was filmed with only the N8 HD camera. The branded content video is a thriller-comedy, called "Who kidnapped Rona?" that tells the story of an Israeli Mosad agent named Yoni, that his girlfriend is kidnapped. Users can help him save her by making choices for him, during the plot. The user generated video can be shared via the social networks. Friends are invited to watch it and create a different version of the video by making different choices.

Advertising Agency: Promarket, Israel
Production: Prolude

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