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Nokia: Finger Battle App

For the 2012 Euro Cup that took place in Poland and Ukraine, Nokia Poland wanted to create an app that could keep football fans entertained during the football fever in our country. The app needed to be simple but at the same time entertaining, making it easy for people to play it. They came up with the Nokia Finger battle game! The game is a simple two player game allowing people to play matches against anyone. All players have to do, is select a team and tap away on the screen and put the ball in the opponent’s goal. When the app was ready we used Facebook to encourage people to download it and challenge their friends to play. As the popularity grew, bloggers around the web picked up on it and started writing about the game and making short films, showing how to play the game.
Nokia Facebook fan pages outside of Poland got news about the game and created posts on their pages, telling fans to download the game and support their countries. As the Euro Cup kicked off, we created a scoreboard on our Nokia Facebook fan page that allowed players to check which team was on top in the standings. In real time players would see if their wins would help their team claim the number one spot. The game became one of the top 10 most downloaded Euro Cup applications, and it became the 3rd most popular game app downloaded. There were more than 6 900 games played, and the app generated more than 5 000 downloads.

Advertising Agency: Wunderman, Poland
Creative Director: Artur Marcinkowski
Art Director: Marcin Szambelan
Copywriters: Marcin Wojtulewicz, Piotr Jazdonczyk
Animation: Grzegorz Olesniewicz
Published: July 2012

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4 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

Results? Traffic? Leads? Sorry to be Account on this, but "Look, we made something that some people liked" isn't really good enough, surely?

feysal's picture
feysal
2315 pencils

cool

groovy baby!

kleenex's picture
kleenex
29454 pencils

I say it worked.

damd's picture
damd
159 pencils

Great App, bad presentation. I almost felt sleep.

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