Nokia: Bill Exchange
Nokia has launched a digitally-led campaign to promote its messaging phone range to the youth market. Created by JWT Sydney, the campaign – Nokia Bill Exchange turn ‘bills into thrills’ – gives Nokia customers the opportunity to convert the money they would spend on a bill into something more desirable. By visiting the Bill Exchange at nokiabillexchange.com, customers can tell Nokia what they’d rather spend their money on. The more obscure and ‘out there’ the idea, the more likely it is to win. The three most creative entries each day are selected and the people’s bill value exchanged for something to the value of $300. Winners also receive a new phone from Nokia’s messaging range. The campaign makes use of Facebook through news feed messaging and allows customers to invite their friends to participate in the bill exchange.