Nokia: Bill Exchange

URL: http://nokiabillexchange.com

Nokia has launched a digitally-led campaign to promote its messaging phone range to the youth market. Created by JWT Sydney, the campaign – Nokia Bill Exchange turn ‘bills into thrills’ – gives Nokia customers the opportunity to convert the money they would spend on a bill into something more desirable. By visiting the Bill Exchange at nokiabillexchange.com, customers can tell Nokia what they’d rather spend their money on. The more obscure and ‘out there’ the idea, the more likely it is to win. The three most creative entries each day are selected and the people’s bill value exchanged for something to the value of $300. Winners also receive a new phone from Nokia’s messaging range. The campaign makes use of Facebook through news feed messaging and allows customers to invite their friends to participate in the bill exchange.

Advertising Agency: JWT, Sydney, Australia
Creative Director: Ashadi Hopper
Art Director: Steve Iannello
Copywriter: Robert Cartlidge
Designers: Declan Byrnes, Viktor Blank
Published: October 2010

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28 comments

Dot's picture
Dot
90 pencils

big up!

Jack Mancer - when he said he was going to collect pencils, they thought he meant One show awards. He didn't.

Roger Keynes's picture
Roger Keynes
5498 pencils

Kewell.

Will Think for Salary

Guest's picture
Guest

I know I keep saying it, but sometimes the best ideas are the simplest ideas. Awesome simple idea executed well.

Guest's picture
Guest

This is great. If only I was in Australia.

kholm's picture
kholm
69 pencils

Great Campaign. Simple, involving & effective. Very well executed.

Guest's picture
Guest

Lovely. Nice and simple.

CuriousPencil's picture
CuriousPencil
4227 pencils

No. Bills are not thrills. They are bills, and can never be exciting. Encouraging people to spend their bill-money on thrills? Can you *get* more irresponsible? Not approved.

Guest's picture
Guest

CuriousPencil

Fail. They exchange a PAID BILL. As in one you've already paid.

CuriousPencil's picture
CuriousPencil
4227 pencils

Okay, glad to be wrong, don't mind being stupid, thanks for the gentle education.

[edit]. No, I stand by what I said; http://www.bannerblog.com.au/news/2010/11/turn_bills_into_thrills_with...

Check the video; "we won't pay your bill. That would be boring."

Care to explain my Fail now?

Guest's picture
Guest

Wow your struggling... You answered your own question by quoting "we won't pay your bill. That would be boring."

Once they have paid their bill, they can then tell nokia what they would have rather brought/experience with the amount they just spent on that bill.

CuriousPencil's picture
CuriousPencil
4227 pencils

The video linked doesn't mention the very key word 'paid' - hence my confusion. I wasn't being obtuse, I was acting on the information presented in the ad. Their phrase 'we won't pay your bill. That would be boring" didn't anser my question - all I saw was the meaning "it's boring to pay bills".

But the website (which I've just now seen) does indeed say 'paid', so I'll stand down my grumbles, and retroactively piece together the meaning.

Chetan Joshi's picture
Chetan Joshi
19 pencils

Very fresh and new...
JWT did it again

Guest's picture
Guest

CuriousPencil, by the sounds of it your not understanding the idea. They are not asking you to spend the money you have put aside for bills on other things ie 'thrills'. They simply exchange a paid bill into something you would rather spend your money on.

I think its quiet simple. I like.

CuriousPencil's picture
CuriousPencil
4227 pencils

Yep, I misunderstood entirely. And now I've watched it again, rewired my brain and got it, I have to like it. Still don't understand how the mechanism works, but that's me and particle accelerators all over.

[edit]. I didn't watch it. It was a print ad. I was embarassed into capitulation. It's still an ad to coerce people to not pay their 'savings-sapping bills' and go buy a Nokia. It's irresponsible.

Guest's picture
Guest

Nice touch that they are customizing each prize. Simple, yet well thought out.

Guest's picture
Guest

*LIKE*

Guest's picture
Guest

actually pretty fun site to play around, with. internet. win.

Guest's picture
Guest

nice. v nice!

Guest's picture
Guest

CuriousPencil, homie have you even visited the website nokia billexchange.com?

CuriousPencil's picture
CuriousPencil
4227 pencils

Just now, yes. I was missing the crucial 'paid bill' part that was nowhere mentioned. Am satisfied now, thank you.

Guest's picture
Guest

haha like the pinball icon. Would be even nicer with sound but idea is surely there.

clayology com's picture
clayology com
247 pencils

Simple and Sweet...just the way I like it!:)

Ads u create needs Attention!! http://www.claycardstudio.com

Anonymous Author's picture
Anonymous Author
1541 pencils

Loud applause.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Finally something decent (and real) for Nokia!

Guest's picture
Guest

It's pretty lame, just another example of user generated content ( UGC ) these types of campaigns were good in the 90's but are now pretty stale... there was about a zillion... tell us... campaigns whether it was writing your goals on a leaf or somthing like that. All of the comments would manifest themselves in some great pond or whatever... take Motorolas cast a PBLE campaign for example, people cast a PEBL, wrote a message or whatever... at least the casting of the PBLE related to the campaign!

This should have been for a telco, say Vodafone, Optus or whatever... they lamely tied it back to the product by using phone screen TXT style or whatever... guys it's 2010 not 1996... progress already!!!

Guest's picture
Guest

It's pretty lame, just another example of user generated content ( UGC ) these types of campaigns were good in the 90's but are now pretty stale... there was about a zillion... tell us... campaigns whether it was writing your goals on a leaf or somthing like that. All of the comments would manifest themselves in some great pond or whatever... take Motorolas cast a PBLE campaign for example, people cast a PEBL, wrote a message or whatever... at least the casting of the PBLE related to the campaign/product!

This should have been for a telco, say Vodafone, Optus or whatever... they lamely tied it back to the product by using phone screen TXT style or whatever... guys it's 2010 not 1996... progress already!!!

Guest's picture
Guest

Late to this party, but good idea. Like the design as well, who did the illustrations?

Guest's picture
Guest

great!

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