No-Evil.net: Mobile vs Microwave
I like this new “viral” video for NET10. Its all about the concept of cell phone companies being evil.
Advertising Agency: Droga5
Via: adgoodness
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17 Comments
thats pretty effing awesome.
I loved how it's seemlessly done, the "monster" coming out of the melting cellphone; brilliant.
I'm gonna go try that right now.
this is in deed a nice viral from droga but I have two issues with it. one of them is minor: the execution gave it away too quickly as something fake - the microwave table doesn't turn and the "monster" coming out of the phone is just a little bit taken too far. a bit more ambiguity might have helped. this is a small issue at best and may be ignored if you like.
the other issue - and this is my major one - is the beginning backlash against viral ads - professional ad work posing as noncommercial goofball youtube captures. look up terms like "astroturfing" on wikipedia or metafilter. an increasing number of surfers seem to be under the assumption that grabbing their attention in this way is no better than wal-mart hiring bloggers to write positive stories about them. 'fraud' is a word sometimes thrown around, 'lame' (boingboing) the much more damning one.
this backlash has not reached crucial mass until now but the tide does strike me as rising. I wonder if it is time for us to begin worrying about being the first brand to get knocked down for a viral ad.
interesting sky is falling theory. but i think your fears are a bit unfounded.
seeing how you tube et al weren't up and running till 2006. and with broadband penetration at around 60% in the states (which leads the world -depending on which stats you read), and with only 20% of the total world population plugged in, your astroturfing has just begun my friend.
relax. a great viral idea will always be a great viral idea. it's the modern day fart joke or fastball to the groin.
I don't think the sky is falling at all. I just wondered when this issue, which as you rightly stated isn't that big yet, will suddenly bubble over and become a (damaging) news story in itself. I wouldn't want my brand/campaign/client to be the first one to suffer massive blowback. perhaps you're not that concerned about your campaigns?
>a great viral idea will always be a great viral idea.
I disagree. no strategy is going to work forever and the same holds true for media usage ideas. look to radio - dead, dead, dead. television is becoming an alltogether different game than it was a decade ago. we have no idea what roles cell phones will really play. everything is constantly changing. the market value of a viral idea may very well find itself vastly diminished once people get actively hostile towards them.
note that all I am doing is raising a point. I've done and am doing plenty of viral ideas while I am writing this.
"the execution gave it away too quickly as something fake - the microwave table doesn't turn and the "monster" coming out of the phone is just a little bit taken too far. a bit more ambiguity might have helped."
---agree.
Well, it is fake..? So what´s the fuzz??!
omg all we r looking for is wow that is mint not ya life story
agree. consumers are starting to discover that supposedly consumer generated contents and even real ones (doritos, etc) are still advertising. what to do, what to do?
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
droga delivers once again! genius!
OUTSTANDING, VERY done well, TRully GENIUS keep inspiring...
(my Life Is Design & Design Is my LIFE)
wow 0_o
great CG
Go Younha!!!
great viral!
this is amazingly well done! the end with the blown fuse and that dog barking is reeeally creepy
Brilliant. Execution is amazing and I'm immediately thinking of who I should send this to (so it's obviously working).
BRAVO!!