Nissan Versa: iAd Demo Video
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Vice President / Marketing Communications: Jon Brancheau
Director / Marketing Communications: Bill Peffer
Senior Manager / Marketing Communications: Phil O'Connor
Sr. Planner, Marketing Communications: Mike Awdish
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: Garman Yip, John Figone
Senior Art Director: Andrew Reizuch
Senior Copywriter: Cat Edwards
Managing Director: Jon Castle
Account Director: Craig Werwa
Management Supervisor: Lisa Togami
Account Supervisor: Jennifer Boswell
Assistant Account Executive: Peter Estermann
Product Strategy Director: Joel Weeks
Product Strategy Associate Director: John Frazier
Sr. Product Strategist: Mark McNaul
Product Strategist: Travis Ray
Business Managers: Robin Rossi, Nestor Gandia
Director of Creative Technology: Ricardo Diaz
Director of Digital Production: Chincha Evans
Senior Interactive Producer: Brian Jarmon
Motion Design Lead: Kevin Reid
Interactive Designer: Tony Lee
Integrated Content Director: Stevo Chang
9 Comments
I like how you can look around the car and look down at the legroom in the back. The more frivolous stuff doesn't interest me as much. Overall, very well made. It's a shame that the format of the iAd before you click on it is so small and not particularly interesting to click on.
The gyroscope is cool, the rest is not that amazing.
What hath God wrought
agreed.
Do you really expect people to be doing this?
YAWN
No music background?!?!? Boaring...
I loved the ad till 0:33. They're doing too much.
I can see the ad is targeted at women.. but COME ON!!!!
Are you targeting rebecca black wannabe's (read:13 year olds who aren't going to drive anytime soon).
I quite like it. Nissan does know how to make ads.
Shiply
Why would I stand up from my chair, swivel around with my phone in front of me, looking like an idea in front of everyone at Starbucks, just to see what I can already see by mousing or swiping on the product's website?