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Use this banner to sell your car

Agency: 
Published/Aired: 
May 2011

Also From This Campaign (2 items)

Description: 

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges

Comments (9)

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Highest Rated

Hadsell10's picture
Hadsell10
Activity Score 3

Great post. I am just starting my blog as well. Do you find it hard to have something to say, because I dont feel like natural writer and it seems to come natural for you.

morse's picture
morse
Activity Score 17364

It's not the first time a car company offers their ad space to sell potential customer's used car, but this banner is quite well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Correct, the concept has been done in print and outdoor before. Never in a banner as far as I know.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car
http://adsoftheworld.com/media/ambient/alfa_romeo_car_sale_noticeboard

nimshady's picture
nimshady
Activity Score 57

Love that they 'hijacked' classified space. Clever.

Prof's picture
Prof
Activity Score 1449

you do realise that using the classifieds as guerilla ad space has been done at least a bajillion times?

Quite really.

atb2005's picture
atb2005
Activity Score 13561

Who cares that it's been done bajillion (if that's a word?) times? You are beginning to sound like a broken record. It's still done well here, and that's all that matters.

BlackCoffee's picture
BlackCoffee
Activity Score 37

It connects to what the car is all about. Dig it!

advertising ninja's picture
advertising ninja
Activity Score 609

this is soo damn good. huge congratulations. so relevant.

madadman's picture
madadman
Activity Score 6

The concept was done.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car.
Won a D&AD in-book and One Show finalist this year.

Hadsell10's picture
Hadsell10
Activity Score 3

Great post. I am just starting my blog as well. Do you find it hard to have something to say, because I dont feel like natural writer and it seems to come natural for you.

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