The World's Cheapest Taxi Rank

July 2012
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London recently witnessed a taxi rank with a difference. Celebrating the fact that the Nissan LEAF is six times cheaper to run than petrol, ten 100% electric cars ferried people around London for a few pence. Scores of delighted passengers – both Londoners and visitors to the capital – were treated to incredibly cheap ‘taxi’ rides in the zero-emission Nissan LEAF over a June weekend.

Events partner: Hotcow Ltd.

Advertising Agency: AKQA, UK
Creatives: Greg Mullen, Alastair Mills
Associate Creative Director: Resh Sidhu
Senior Designer: Richard Fenn
Motion Graphics: Andy Briscoe
Exec Creative Director: Duan Evans
Client Services: Rich Terry
Social media partner: DNA

Comments (8)

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Highest Rated

moby88's picture
10 Activity Scores

Great ad! I can see the idea, i can see the product!


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