The World's Cheapest Taxi Rank

July 2012

The World's Cheapest Taxi Rank, powered by Nissan LEAF


London recently witnessed a taxi rank with a difference. Celebrating the fact that the Nissan LEAF is six times cheaper to run than petrol, ten 100% electric cars ferried people around London for a few pence. Scores of delighted passengers – both Londoners and visitors to the capital – were treated to incredibly cheap ‘taxi’ rides in the zero-emission Nissan LEAF over a June weekend.

Events partner: Hotcow Ltd.

Digital advertisment created by AKQA, United Kingdom for Nissan, within the category: Automotive.

Advertising Agency: AKQA, UK
Creatives: Greg Mullen, Alastair Mills
Associate Creative Director: Resh Sidhu
Senior Designer: Richard Fenn
Motion Graphics: Andy Briscoe
Exec Creative Director: Duan Evans
Client Services: Rich Terry
Social media partner: DNA

Comments (8)

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Highest Rated

moby88's picture
Activity Score 10

Great ad! I can see the idea, i can see the product!

Temple's picture
Activity Score 11337

Very nice.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Decent work. But the product itself is outstanding.

kleenex's picture
Activity Score 45874

cute ad.

bykujo's picture
Activity Score 6

Very nice ad, clever usage of social media...

almasnazeer's picture
Activity Score 157

Very good use of two media : Outdoor and social media.

metis's picture
Activity Score 413

Damn that's brilliant.

Byfandg's picture
Activity Score 2

Great product. Brilliant initiative. Excellent execution.

...and there is more to it. Go to our blog byfandg on Wordpress to check out more of it.

moby88's picture
Activity Score 10

Great ad! I can see the idea, i can see the product!