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Nissan: Test Drive on Command

With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges

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4 comments

nimshady's picture
nimshady
57 pencils

Cool!

Prof's picture
Prof
1453 pencils

say "over 500%"

show "500%"

wat?

Quite really.

BlackCoffee's picture
BlackCoffee
37 pencils

A fun way to do something very practical.
Nice!

sirvan's picture
sirvan
29870 pencils

Very executional, but strategically smart. Nice business solve.

+++

"I love some things, and don't love some other things."

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