Nissan: Test Drive on Command
With the launch of the seventh generation Patrol in the Middle East, Nissan wanted to make a big impression on a trim budget. So to show our audience that Patrol means luxury, we brought them a new level of premium. Test Drive on Command is a banner that transforms the conventional test drive into a VIP experience and brings the Patrol directly to the busy professional.
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Technical Lead: Navin Chauhan
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges


4 Comments
Cool!
say "over 500%"
show "500%"
wat?
Quite really.
A fun way to do something very practical.
Nice!
Very executional, but strategically smart. Nice business solve.
+++
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