Nissan Sentra SE-R: The SE-R Project

The creative strategy was to produce entertaining, branded content that would captivate viewers while driving passion for Nissan in Canada. The SE-R Project achieved this by using a radio-controlled (RC) car as the hero of this action-packed video.


Advertising Agency: TBWA\ Toronto, Canada
Creative Director: Allen Oke, James Ansley, Mark Mason
Copywriter: Allen Oke, James Ansley
Art Director: Mark Mason
Director of Photography: Donavan Sell
Director: Terri Timely
Director of Marketing, Nissan: Mark McDade

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Phil Lestino's picture
Phil Lestino
1670 pencils

Real life version is a boring much is the toy one?

LeeHarvey's picture
3045 pencils

Commercial is okay, but the site has hardly any additional value.

netei's picture
215 pencils

This tvc / viral video rocks so hard! love it.

the feeling you get everytime you drive it! very cool

straiiiight eiiiiight (too many repetitions)

wish i had done that. cool client.

MattShannon's picture
17 pencils

The video is a great tool for making you think the car is fun and exciting. I love the video and the referenced site gives you a pretty cool behind the scenes action, but I'll agree with Phil, the actual car isn't that exciting.

Adaddicted's picture
3435 pencils

Command C....... Command V


brandingworthspreading's picture
648 pencils

Go to parks and use it as an ambient as well!!!

lucdesaulniers's picture
1147 pencils

Big HUGE smile on y face . 10+10

Prime83's picture
497 pencils

I'm not sure of the quality of the product, but the video is just great.

Hiperion's picture
3138 pencils

funny spot!

Spoonfeederxxx's picture
641 pencils



Guest's picture

Fucking nice car the toy and the real one!!!!!

clayology com's picture
clayology com
235 pencils

Reminds me of NFS...the toy is promoted better than the actual car!!
a good attempt though!!

Ads u create needs Attention!!

katherin1's picture
64 pencils

This is really cool video. I like Nissan. It's performance is excellent. It's interior and exterior looks good. I really enjoyed driving this Nissan.

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