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Nissan Sentra SE-R: The SE-R Project

Your rating: None Average: 7.3 (40 votes)

The creative strategy was to produce entertaining, branded content that would captivate viewers while driving passion for Nissan in Canada. The SE-R Project achieved this by using a radio-controlled (RC) car as the hero of this action-packed video.

Sites: http://SERProject.ca

Advertising Agency: TBWA\ Toronto, Canada
Creative Director: Allen Oke, James Ansley, Mark Mason
Copywriter: Allen Oke, James Ansley
Art Director: Mark Mason
Director of Photography: Donavan Sell
Director: Terri Timely
Director of Marketing, Nissan: Mark McDade

12 Comments

Phil Lestino's picture 1446 pencils
Phil Lestino | Fri, 2010-04-09 03:18

Real life version is a boring car......how much is the toy one?

LeeHarvey's picture 3087 pencils
LeeHarvey | Fri, 2010-04-09 04:15
7

Commercial is okay, but the site has hardly any additional value.

netei's picture 184 pencils
netei | Fri, 2010-04-09 05:16
8

This tvc / viral video rocks so hard! love it.

the feeling you get everytime you drive it! very cool

straiiiight eiiiiight (too many repetitions)

wish i had done that. cool client.

MattShannon's picture 17 pencils
MattShannon | Fri, 2010-04-09 11:02

The video is a great tool for making you think the car is fun and exciting. I love the video and the referenced site gives you a pretty cool behind the scenes action, but I'll agree with Phil, the actual car isn't that exciting.

Adaddicted's picture 3417 pencils
Adaddicted | Sun, 2010-04-11 04:12

Command C....... Command V

withalltherespects

brandingworthspreading's picture 656 pencils
brandingworthspreading | Fri, 2010-04-09 11:21

Go to parks and use it as an ambient as well!!!

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lucdesaulniers's picture 1165 pencils
lucdesaulniers | Fri, 2010-04-09 11:43
10

Big HUGE smile on y face . 10+10

Prime83's picture 503 pencils
Prime83 | Fri, 2010-04-09 18:13
10

I'm not sure of the quality of the product, but the video is just great.

Hiperion's picture 3108 pencils
Hiperion | Mon, 2010-04-12 03:12
6

funny spot!

Spoonfeederxxx's picture 643 pencils
Spoonfeederxxx | Wed, 2010-04-14 04:47

Hmmm!

Why?

Guest's picture
Guest | Mon, 2010-07-12 14:03

Fucking nice car the toy and the real one!!!!!

clayology com's picture 237 pencils
clayology com | Wed, 2010-08-11 07:25

Reminds me of NFS...the toy is promoted better than the actual car!!
a good attempt though!!

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