Self Healing Paint

May 2013

Nissan Self Healing Paint


Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

Digital advertisment created by TBWA, France for Nissan, within the category: Automotive.

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Comments (3)

Log in or register to post comments

Highest Rated

kleenex's picture
Activity Score 46771

They nailed it.

CrackerJackWorks's picture
Activity Score 19423

Yep...good one.

kleenex's picture
Activity Score 46771

They nailed it.

Marcupolo's picture
Activity Score 206

simple but never done before => very creative. well done !!