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Self Healing Paint

Agency: 
Published/Aired: 
May 2013
Description: 

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

Comments (3)

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Highest Rated

Marcupolo's picture
Marcupolo
Activity Score 206

simple but never done before => very creative. well done !!

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

Yep...good one.

kleenex's picture
kleenex
Activity Score 43505

They nailed it.

Marcupolo's picture
Marcupolo
Activity Score 206

simple but never done before => very creative. well done !!

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