Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.
Digital advertisment created by TBWA, France for Nissan, within the category: Automotive.
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More