Nissan: Self Healing Paint

Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It’s a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It’s simple, unassuming but very highly disruptive and efficient communication piece.

Advertising Agency: TBWA\G1, Paris, France
Executive Creative Director: Rudi Anggono
Art Director: Matthieu Darasse
Copywriter: Alban Gallee
Content Manager: Nicolas Rocca-Serra
Web Developer: DAN Paris
Digital Innovative Media Director: Benjamin Levy
Nissan Europe Advertising Director: Arnaud Charpentier

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CrackerJackWorks's picture
10712 pencils

Yep...good one.

kleenex's picture
26866 pencils

They nailed it.

Marcupolo's picture
206 pencils

simple but never done before => very creative. well done !!

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