If the 2011 Nissan Patrol is about to strike an obstacle in front and the driver does not react – Distance Control Assist automatically applies the brakes. So to show people that on the road anything could come up, we used clever interaction to give them an unexpected surprise.
Digital advertisment created by TBWA, United Arab Emirates for Nissan, within the category: Automotive.
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Inside the Agency
What’s in a Name? Ugly Channels the Beauty of CreativityRead More