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Nissan Micra: Use this banner to sell your car

From the under-the-seat shoe drawer to the extra large glovebox, the 2011 Nissan Micra makes the most out of what it’s got. So to reach drivers who value space savvy functionality, we created a banner that follows Micra’s lead. A banner SO clever with space, you can use the ad to sell your car.

Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Head of Digital: Preethi Mariappan
Senior Digital Art Director: Rafael Guida
Senior Interactive Copywriter: Melanie Clancy
Graphics & Motion Designer: Balazs Szabo
Senior Flash Developer: Sarabjeet Singh
Senior Account Director: Bassam Ayass
Senior Account Executive: Diana Georges

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9 comments

morse's picture
morse
16013 pencils

It's not the first time a car company offers their ad space to sell potential customer's used car, but this banner is quite well done.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ivan's picture
ivan

Correct, the concept has been done in print and outdoor before. Never in a banner as far as I know.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car
http://adsoftheworld.com/media/ambient/alfa_romeo_car_sale_noticeboard

Ivan Raszl, admin of AotW

nimshady's picture
nimshady
57 pencils

Love that they 'hijacked' classified space. Clever.

Prof's picture
Prof
1453 pencils

you do realise that using the classifieds as guerilla ad space has been done at least a bajillion times?

Quite really.

atb2005's picture
atb2005
13567 pencils

Who cares that it's been done bajillion (if that's a word?) times? You are beginning to sound like a broken record. It's still done well here, and that's all that matters.

BlackCoffee's picture
BlackCoffee
37 pencils

It connects to what the car is all about. Dig it!

advertising ninja's picture
advertising ninja
589 pencils

this is soo damn good. huge congratulations. so relevant.

madadman's picture
madadman
6 pencils

The concept was done.
http://adsoftheworld.com/media/print/volkswagen_polo_sell_your_car.
Won a D&AD in-book and One Show finalist this year.

Hadsell10's picture
Hadsell10
3 pencils

Great post. I am just starting my blog as well. Do you find it hard to have something to say, because I dont feel like natural writer and it seems to come natural for you.

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