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Nissan Leaf: The World's Cheapest Taxi Rank

London recently witnessed a taxi rank with a difference. Celebrating the fact that the Nissan LEAF is six times cheaper to run than petrol, ten 100% electric cars ferried people around London for a few pence. Scores of delighted passengers – both Londoners and visitors to the capital – were treated to incredibly cheap ‘taxi’ rides in the zero-emission Nissan LEAF over a June weekend.

Advertising Agency: AKQA, UK
Creatives: Greg Mullen, Alastair Mills
Associate Creative Director: Resh Sidhu
Senior Designer: Richard Fenn
Motion Graphics: Andy Briscoe
Exec Creative Director: Duan Evans
Client Services: Rich Terry
Events partner: Hotcow Ltd.
Social media partner: DNA

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8 comments

Temple's picture
Temple
9621 pencils

Very nice.

Nike Diesel's picture
Nike Diesel
13339 pencils

Decent work. But the product itself is outstanding.

kleenex's picture
kleenex
25592 pencils

cute ad.

bykujo's picture
bykujo
6 pencils

Very nice ad, clever usage of social media...

almasnazeer's picture
almasnazeer
157 pencils

Very good use of two media : Outdoor and social media.

metis's picture
metis
413 pencils

Damn that's brilliant.

Byfandg's picture
Byfandg
2 pencils

Great product. Brilliant initiative. Excellent execution.

...and there is more to it. Go to our blog byfandg on Wordpress to check out more of it.

moby88's picture
moby88
10 pencils

Great ad! I can see the idea, i can see the product!

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