Nissan Canada: Virtual Showroom

With so many tens of thousands of professional and amateur reviews, YouTube has become the go-to resource for anyone looking to buy a new car. Nissan Canada’s Virtual Showroom capitalises on this by showing they are open for business in a place where buyers already are. But with a human touch; incorporating a sense of humour and storytelling that are the hallmarks of a typical YouTube experience. Having a personal, affable host as your guide, the showroom uses up to 76 different hot-linked videos to take the interested buyer into greater detail about the six, featured vehicles. You can also check out colours, all sorts of angles, and it can also be accessed from mobile and Facebook. With the Virtual Showroom Nissan has created a dealership that’s never closed, but is always selling.

Advertising Agency: TBWA/Toronto, Canada
Chief Creative Officer: Jack Neary
Creative Directors: Allen Oke, Mark Mason, James Ansley
Associate Creative Director: Rodger Eyre
Copywriters: Francesco Grandi, Graeme Campbell
Art Director: Jason Lee
Designer: Scott Hiers, Lunch
Senior Developer: Thomas Schemmer
Digital Producers: Lindsay Hutchison, Laura Richardson
Executive Producer: Tasha Dean
Broadcast Producer: Vanessa Birze
Production Company: Family Style
Directors: Jon Weiman, Torey Kohara
Producer: Liz Dussault
Editor: Jonathan Eagan
Audio: Clive Desmond, Silent Joe
Account Executives: Trevor Byrne, Jeff Thomas
Brand Director: Rimi Singh
Account Director: Richard Phillips