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Nissan: Buckle up

Advertising Agency: Creative Juice\Sil Kuala Lumpur, Malaysia
Creative Director: Sa'ad Hussein
Art Director: Zahriel Yazid
Copywriter: Azeril Johari, Joseph Anthony
Designer: Zahriel Yazid
Programmer: Hatta Zainal

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20 comments

Blashyrkh's picture
Blashyrkh
32701 pencils

Why swf while this is a still?

ivan's picture
ivan

It's interactive. Try to buckle up.

Ivan Raszl, admin of AotW

Blashyrkh's picture
Blashyrkh
32701 pencils

Ah lol. Tried a lot of clicks but nothing happened. Needed a bit precision. :)

yctham's picture
yctham
182 pencils

Click and DRAG. =)

Blashyrkh's picture
Blashyrkh
32701 pencils

Thanks. I got it now. Better dragging the seatbelt. She looks disturbing. :D Nice one.

yctham's picture
yctham
182 pencils

No problem. I just don't like her expression after buckle up.

Arkadiusz's picture
Arkadiusz
509 pencils

She's shaken and a little bit scared - it's an only effect of the accident with belts buckled up.

yctham's picture
yctham
182 pencils

Ha ha! Thanks for explanation. I'm a good driver. =p

Arkadiusz's picture
Arkadiusz
509 pencils

I don't doubt it :)

Arkadiusz's picture
Arkadiusz
509 pencils

Buckle up

everartz's picture
everartz
7611 pencils

amazing!!!

| Everartz |

yctham's picture
yctham
182 pencils

Nice. Add value to the brand element.
But why the girl looks like sexual aroused after buckle up the belt? XD

Guest's picture
Guest

:) :) :p

Guest's picture
Guest

nice one. but at a glance i didnt notice the connectivity of the top and bottom banner, need to put something more obvious too link up those 2. im still liking the concept of top banner though.

Guest's picture
Guest

Agree. Great idea, but the girl is a bit misleading.

Guest's picture
Guest

It works incredibly well. For the 3 people that actually realise to do it.

Guest's picture
Guest

very interesting ideas! very interesting copy! very interesting execution! overall amazing! good job guys!

Guest's picture
Guest

Nice idea. A new idea for an oft-done proposition.

grumps's picture
grumps
13 pencils

i like

noisyhk's picture
noisyhk
48 pencils

easy to get it!

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