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Nissan 370z: Wild ride

Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Executive Creative Director: Rob Schwartz
Creative Director: Perry Fair
Creative Director: Justin Prough
Art Director: Andrew Lincoln
Copywriter: Matt Talbot
Producer: Brett Weiss
Directed by: Peter Smith
Music: Extreme Music
Released: February 2009

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28 comments

Guest's picture
Guest

wow, good babes and fast cars.
how creative...

Guest's picture
Guest

Why?

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

zart!

iT-iS-i's picture
iT-iS-i
1721 pencils

why is this even here?

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

They've probably put this ad up here because nobody must be watching it on tv

Guest's picture
Guest

Lame!!

Guest's picture
Guest

I think they were all faking orgasms......

sirvan's picture
sirvan
29870 pencils

A severe lack of good car shots... why? Also, they all file back into the hotel in the end screams "set up".

Sad, because this could've been done way, way better.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

sounds like mtv. nothing else unfortunately.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

why didn't you make them puke?

pork_eater's picture
pork_eater
658 pencils

maybe because you already did ?

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

chapeau, very smart comment.

Senhora Kolossa's picture
Senhora Kolossa
489 pencils

chapeau, very smart comment.

Guest's picture
Guest

LOL, i would have paid to see that!

corndogfuneral's picture
corndogfuneral
1053 pencils

So girls like sports cars that go fast? Thanks Nissan.

Guest's picture
Guest

maybe if they were topless... or maybe even not

TRICKY's picture
TRICKY
3923 pencils

yeah rrrriiiggghhhhttti bet women love men that show off in their car more than in bed

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Nice concept -- throw some unsuspecting girls in the car, and drive like crazy, filming their reactions.

However, their reactions are not interesting at all. "Woo!" Uh-huh. They're excited, I'm bored. Plus, the whole thing has the appearance of a commercial. Three girls, three cars, one wild ride? Come on.

Since "viral" is obviously what they were aiming for (and missing), I believe what they should have done is to actually scare the girls in the car, get a reaction that is interesting. Maybe that was what the idea meant to do, based on the "No swimsuit models were harmed..." line. But they didn't really do it.

I'd like to see something with fake car crashes, a fake police chase, that kind of thing. Make it like a real prank on the model. Otherwise, it's just some gymkhana with girls going "woo!" and destined for mediocrity. Some gymkhana with the girls going "Oh ****, we're going to die" would be a lot catchier.

ADebutant's picture
ADebutant
266 pencils

The blonde must model sandals.

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture
Guest

poop

bhavdeep's picture
bhavdeep
284 pencils

this ad sucks

PATIENCE is better than GUTS

Crisp One's picture
Crisp One
2007 pencils

Top Gear already did this to compare the BMW 7 series to the Lexus isF

can't find the clip, can someone help?

gmint7's picture
gmint7
2685 pencils

:::J:::

what are they selling again??

:::J:::

Guest's picture
Guest

sucks grave

Guest's picture
Guest

2mins so stretched

Guest's picture
Guest

Nice idea, but in order for it to work it should have been so much more real.

Lose the music, make the girls look scared, get the butch into the ad. Because that's who you're trying to talk to.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Right on! Hot girls, hot cars & Vegas baby!!

Guest's picture
Guest
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