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Nikol: A one time only commercial

This video was for disposable fresh wipes. It was broadcasted on the Israeli T.V, Radio and Internet sites, for one time only!!! In order to emphasize the fact that it is for a one time use.

In the internet we integrated advanced technology that recognizes clicks by unique number, not permitting users to watch the commercial more than one time! When one user tried to play it again, this system title appeared: Sorry. This commercial can't be viewed more than one time.

Advertising Agency: GITAM/BBDO, Israel
Chief Creative Director: Guy Bar
Creative Director: Danny Yaakobovich
Copywriter: Oren Meir
Art Director: Igal Ezra
Published: May 2009

20 comments

Guest's picture
Guest

i just watched it twice.

Gualcor's picture
Gualcor
972 pencils

U have no life

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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Guest's picture
Guest

It was a pertinent comment as the brand has just failed to keep its promise to us. I didn't even have to beg.

Guest's picture
Guest

LOL perfect reply

Prof's picture
Prof
1453 pencils

<3

Quite really.

oren8234's picture
oren8234
38 pencils

i guess you are angry because you made our optimistic dream come true
the pentagon is calling you

Guest's picture
Guest

great ad.

..too bad GITAM/BBDO Israel doesn't answer job applications,
it gives them a sadder look in the social media.
there etiquette is shitty.

Guest's picture
Guest

I turned it off ...

Guest's picture
Guest

weak. i saw twice too...just to remember what the hell it was for.

oren8234's picture
oren8234
38 pencils

i guess you are angry because you made our optimistic dream come true
the pentagon is calling you

Guest's picture
Guest

i missed the name of the product.. damn now i wont buy

Guest's picture
Guest

Thanks God you can´t see more than once.

jamesrothenburg's picture
jamesrothenburg
554 pencils

I'm glad I'll never see that again.

Guest's picture
Guest

This is cutting edge circa 1993. I was expecting a little more.

Guest's picture
Guest

Terrible. If you're going to go through all the trouble of translating a spot in hebrew into english, it better be worth it. And this one isn't.

Gearbox's picture
Gearbox
120 pencils

Disposable wipes. Just pull, use, and throw.

Kind of like a Kleenex, then?

The part that bugged me most was when they said, "not even if you beg" and whatnot. Why on earth would I beg to see this commercial again? Saying that sets up at least a little expectation that what comes next is going to be worth seeing.

proverbialthought's picture
proverbialthought
278 pencils

I think the first line is great! I had to watch what was sooooooo exclusive even though I knew the payoff would be anything but. And yes, I get it. Because the wipes are disposable (according to the script) we will never see them throw that same wipe away. Of course it is a little lost when you consider VIDEO technology and our understanding of it. But, that's wiped clean (pun) with the lead-in. Winner IMO

CurryJ's picture
CurryJ
955 pencils

Hey, I tried to watch it again....whaddaya know? It doesn't play....

================================================
I think; therefore I am

LucasPS's picture
LucasPS
523 pencils

I wouldnt beg for seen this again...
It has a little concept that ruins a basic part of advertisment comunication...

Guest's picture
Guest

"More THEN one time!?!" Shoot me now.

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