To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.
Digital advertisment created by Leto, Russia for Nike, within the category: Fashion.
More fun from lying on your divan: Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.
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