Advertisement

Nike -

Agency: 
Published/Aired: 
May 2013
Description: 

To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.

More fun from lying on your divan: Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.

Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov

Comments (1)

Log in or register to post comments

Highest Rated

monoliz's picture
monoliz
Activity Score 1304

i doubt the concept

monoliz's picture
monoliz
Activity Score 1304

i doubt the concept

Advertisement

20% Off Sale at iStock until December 9th 2016