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Nike -

Agency: 
Published/Aired: 
May 2013
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Description: 

To attract people's attention to innovative Nike+ motivation system we target those who don't like taking too many movements or actions. So, we came up with idea that opposite to Nike+ — Nike- — an application that measures your immobility with a built-in smartphone gyroscope.

More fun from lying on your divan: Get GPS tracking, audio feedbacks and cheers from your friends while doing nothing.

Advertising Agency: Leto, Moscow, Russia
Creative Director: Ilya Petrov

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Highest Rated

monoliz's picture
monoliz
1304 Activity Scores

i doubt the concept

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