New York Times Quote

January 2008
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Scott Johnson, Stefan Sonnenfeld

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
Creative Director: Jason Sperling
ACD / Art Director: Chuck Monn
Copywriter: Alicia Dotter
Lead Interactive Designer: Ryan Conlan
Agency Broadcast Producers: Hank Zakroff, Perrin Rausch
Agency Interactive Producers: Zach Leary, Joannah Bryan
Production Co.: Epoch FIlms
Director: Phil Morrison
DP: Mott Hupfel
Editorial Co.: Mad River Post
Editor: Val Thrasher
Post Co.: Company 3

Comments (9)

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quistilixians's picture
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Why does mac have to do that? I mean, really? Its a very nice concept indeed but to gain good marketing by deliberately insinuating an ad with a rival company is not a good idea for a very respected company like mac? Leading in the market or is it just Insecurities? I have a mac my self, but it does not absolve mac with other competitors of their services with this kind of ads.

You cant identify a fact and an opinion in this kind of ads...and its misleading.

However, concept-wise and the way they incorporate those two different panels is really impressive.