New England Aquarium: Seal Pong
Advertising Agency: Mullen, Boston, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
VP, Creative Directors: Matt Fischvogt; Jamie Ferreira
Senior Art Director: Jesse Blatz
Senior Copywriter: Greg Almeida
Sr. Designer: Allie Hughes
Digital Imaging Artist: Bethany Acheson
Studio Artists: Mark Danish; Nick Minieri, Julie Sforza
Producer: AJ Hodgson
Art Buyer: Tracy Maidment
Typographer: Graham Clifford
SVP, Group Account Director: Drayton Martin
Account Supervisors: Julie Carney, Jessica Zdenek
Project Manager: Christina Baran
Flash Developers: Andy Keyes, Joey Tomaino
Digital Art Director: Danielle Marino
Digital Studio Manager: Steve Haroutunian
Project Manager: Jane Allen

17 Comments
and?
It's just an ad. :)
Is there a message, or just a 35 year old computer game?
muuuhahahaa~
but the hue is too darkness,I don't like it.
I beat the seal. come and check me out balancing a ball!!!! it's funnier
"U think it's perfect?! Press delete and start again!"
I FLIPPIN OWNED THAT SEAL.................BOOOOYAAAAAH !
hahahaha so funny (and interactive) thanks Ivan, keep posting more of these...
Hormone vs Neuron - Twitter
Seal just got Pwned.
Hard On!!!
Doin' it for the points
Gee the above the line guys tried their hand at some digital huh, shit. First thought crap... 'yeah let's create a game of pong!'
Yeah we're sooo hip and interactive, we really get this new media you know...
beat it, lol, 7-0
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Creativity!
freakart.lv | Twitter
You're my hero.
You're my hero.
it´s fun beacause you always want to play with this animals when you go to aquariums.
love the line when you win
this one's kewl...
- Life Feeds on Life -
"Hey, look. Look at me. I'm a real interactive dude. Someone who would come up with something way more complicated, with hidden codes and wacked stuff. Something so confusing, no one would understand or care to understand. We're talkin' serious digital bling, baby."
njoy.....
I beat the seal. 2-0 and then gave up. Fun game, fun interaction... No message. Is it just my screen or is there not even the logo or name of the Aquarium on the ad? Would have been fun that with each point you were served some kind of message or fact about the Aquarium, or at least the seal 'said' something... Works if you've seen the rest of the campaign... if not, I think it falls flat.