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Tweeting bra

Agency: 
Published/Aired: 
October 2013
Description: 

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.

URL: http://www.tweetingbra.gr/en

Advertising Agency: Ogilvy, Greece

Comments (15)

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Highest Rated

danielchapman's picture
danielchapman
Activity Score 292

Forced.

I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

FamousWhenDead's picture
FamousWhenDead
Activity Score 3

Smart

lkoniari's picture
lkoniari
Activity Score 2

Great idea and for a good cause

CommandZ's picture
CommandZ
Activity Score 2498

Very smart. And all for a great cause.

8718's picture
8718
Activity Score 132

And how do you wash the bra?

alfredoseow's picture
alfredoseow
Activity Score 22

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

alfredoseow's picture
alfredoseow
Activity Score 22

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Superb. I like it.

Gorillad's picture
Gorillad
Activity Score 392

Really touching... Great insight

danielchapman's picture
danielchapman
Activity Score 292

Forced.

I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

kleenex's picture
kleenex
Activity Score 43505

Concept is great. Not so sure If it will survive a wash cycle.

TheBear's picture
TheBear
Activity Score 488

Inanimated objects tweeting. A new trend.

I'm good at this But not perfect.

choudharyhp's picture
choudharyhp
Activity Score 2

Really hatsoff to ogilvyone for this campaign and Nestle Fitness too but I have a doubt this might be a idea of attracting more customers.
for more detail Read here http://brandworms.wordpress.com/2013/10/26/tweeting-bra-by-nestle-fitn...

MacMonkey's picture
MacMonkey
Activity Score 313

I like it. I bet it got a lot of PR.

jameslei's picture
jameslei
Activity Score 206

idea is nice... but... is this bra going to be wash ever?????

Elias Önder's picture
Elias Önder
Activity Score 481

really neat to see if she s cheating though

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