Advertisement

Tweeting bra

Agency: 
Published/Aired: 
October 2013
To Like please login or register
8
119

Also From This Campaign (1 items)

Description: 

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.

URL: http://www.tweetingbra.gr/en

Advertising Agency: Ogilvy, Greece

Comments (15)

Log in or register to post comments

Highest Rated

danielchapman's picture
danielchapman
292 Activity Scores

Forced.

I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

Advertisement

20% Off Sale at iStock until Sept 30, 2016