Tweeting bra

October 2013
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A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.


Advertising Agency: Ogilvy, Greece

Comments (15)

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Highest Rated

danielchapman's picture
292 Activity Scores


I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?