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Nestle Fitness: Tweeting bra

A special mechanism is hidden under the hook of our tweeting bra. Every time our bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet… as simple as that! It’s the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam! Maria Bacodimou (@mariabacodimou), one of the most popular TV presenters in Greece, has very willingly joined our mission and will be wearing a tweeting bra for two weeks. Every time Maria unhooks the bra it will automatically post a tweet.

URL: http://www.tweetingbra.gr/en

Advertising Agency: Ogilvy, Greece
Via: osocio

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14 comments

FamousWhenDead's picture
FamousWhenDead
3 pencils

Smart

lkoniari's picture
lkoniari
2 pencils

Great idea and for a good cause

CommandZ's picture
CommandZ
2472 pencils

Very smart. And all for a great cause.

8718's picture
8718
78 pencils

And how do you wash the bra?

alfredoseow's picture
alfredoseow
19 pencils

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

alfredoseow's picture
alfredoseow
19 pencils

Now i wonder how washing that bra would be like? hmmmmm. Not sure if its practical

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Superb. I like it.

Gorillad's picture
Gorillad
394 pencils

Really touching... Great insight

danielchapman's picture
danielchapman
292 pencils

Forced.

I'm not a woman but getting a tweet to do a breast exam everytime I remove a bra?

It uses bluetooth which means battery powered. ALso means it's gonna require to be paired to your phone. better throw away those Bluetooth devices that connect to your phone, your bra needs your bluetooth to tweet!

Sticky note anyone?

kleenex's picture
kleenex
26204 pencils

Concept is great. Not so sure If it will survive a wash cycle.

Unacosaesunacosaotracosaesotracosa's picture
Unacosaesunacos...
174 pencils

Inanimated objects tweeting. A new trend.

choudharyhp's picture
choudharyhp
2 pencils

Really hatsoff to ogilvyone for this campaign and Nestle Fitness too but I have a doubt this might be a idea of attracting more customers.
for more detail Read here http://brandworms.wordpress.com/2013/10/26/tweeting-bra-by-nestle-fitn...

MacMonkey's picture
MacMonkey
246 pencils

I like it. I bet it got a lot of PR.

jameslei's picture
jameslei
105 pencils

idea is nice... but... is this bra going to be wash ever?????

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