Nestea: Take the Plunge
Here is the TVC and online game: http://www.plungeandplay.com/game/
The game is surprisingly fun to play, but takes a few tries to figure out how to play, unless of course you're a type of person who reads instructions.
Client: Coca-Cola, Canada/Nestea
Agency: Lowe Roche, Toronto
Creative Director: Christina Yu / Geoffrey Roche
Art Director: Basil Cowieson
Copywriter: Rob Sturch
Agency Producer: Melanie Lambertsen
Director: Michael Downing
Production Company: UNTITLED, Toronto
Director of Photography: Andre Pienaar
Producer: Cindy Marshall
Executive Producer: Aerin Barnes
Editorial: Alison Gordon, Relish, Toronto
Flame Artist: Patrick Coffey, 567 Inc., Toronto
Online: Notch, Toronto
Interactive Design Agency: Indusblue Inc., Toronto
Creative Director: Dayton Pereira
Game Programmer: Matt Rix
Interface Programmer: Denis Nemytov
Designer: Sean Morgan
10 Comments
nice simple game. The main idea was taken from a very good Powerade ad...Not very original!!!
You mean the pool plunge? If so, at least Nestea and Powerade are both Coca-Cola products.
I think Nestea's had the plunge for ages. It's always been about the Nestea plunge and taking the plunge.
Fun way to blow some time in the cubicle. I don't know though. Plunge and Play sounds like some horrible S&M game.
The alternate endings are brilliant - so clever.
This is a complete ripoff of Illustration work by TVM studio (at www.tvmstudio.com which I can't see to get pulled up now). TVM's premise is an office type in a dreamland where he can fly and talk to floating, turban-clad swami, hot girl, and make other interactions. It's very cool illustration, and they do other amazing work too. But the Nestea thing is a campy ripoff in comparison.
The game is Flyguy actually, and although there are some similarities between the two I can't really say that it's a ripoff of that game. The game play maybe similar but its very unique in it's own way, alternate endings, the depth meter, staying alive with Nestea etc. There are only so many ways that you can swim underwater.
Hi, I'm the programmer of the Plunge and Play game. We were definitely inspired by Flyguy, as it's quite cool, but to say that this is a "campy ripoff" is a huge discredit to how much work we've put into this game. Flyguy is really more of an experience/experiment, while this was designed from the ground up as a game.
-Matt
This game is awesome. I love the mermaid! haha!
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