Nescafé: The display cover photo

Advertising Agency: OgilvyOne, Athens, Greece
Creative Directors: Dimitris Savvakos
Copywriter: Elektra Pavlaki
Art Director: George Lyras
Account Manager: Tasos Veliadis
Designer: Antonis Theodorakis
Business Unit Director: Yannis Piperakis Papadakis

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8 comments

AnasCr's picture
AnasCr
39 pencils

Nice work!

Marlus Lau's picture
Marlus Lau
1790 pencils

Did people really liked the page just to reveal the new package? Sounds a little fake to me.

andylefty's picture
andylefty
4535 pencils

22 hours later? I don't understand what they liked. The cover photo presumably. Agree with Marlus. Some info missing.

I know Greeks love their coffee however the payoff doesn't seem to be there for new likes in general.

chunkylover69's picture
chunkylover69
64 pencils

what a wank. there was no communications to even let people know what would happen if they liked the photo.

also, liking it would mean these would be entirely new fans. why would all these new fans like this page that fast without any incentive.

so fake. and even still, so lame.

kleenex's picture
kleenex
22668 pencils

The idea was there....

Could it be we needed to include a coupon offer with every single like???

venom_elite's picture
venom_elite
699 pencils

My God the built-in media player on this site is a steaming pile of sh*t.

Buffer, clip, buffer, buffer, snip snip, ugh, ah, buffer, pause. Oh good its buffered. Play. Buffering 0%

F*CK

AD-rian's picture
AD-rian
261 pencils

A very, very small idea in my opinion. And I have serious doubts about what is claimed: nobody cares enough about packaging to "like" something just for that. Maybe they didn't explain it right in the clip, or maybe I misunderstood (I hope so)...

Thomadaneau's picture
Thomadaneau
23 pencils

Must have been a contest under it.. else... not really much of a value for the fans.

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