Advertisement

Galão App

Agency: 
Published/Aired: 
January 2013
Description: 

The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.

Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads

And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.

Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink

Comments (3)

Log in or register to post comments

Highest Rated

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice case.

kleenex's picture
kleenex
Activity Score 43434

Well it worked.

lucyset's picture
lucyset
Activity Score 230

Not that impressive, but some of its ideas are not bad

cagkanyuksel's picture
cagkanyuksel
Activity Score 592

Nice case.

Advertisement

20% Off Sale at iStock until December 9th 2016