Advertisement
Published/Aired: 
March 2010
Description: 

Check out the site: http://www.doyouchat.com

For the first time, the Feminist movement “Neither whores nor submissives” is making a stand against the violence done to women on the Internet. At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, “Neither whores nor submissives” is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 year olds.

The concept which has been put forward free of charge by Publicis is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.complays with the idea of random video chats (based on the model of chatroulette) – a form of entertainment which is fashionable among younger generations – without compromising its main purpose: to provide a unique experience. By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless, and then the message above appears.

Digital advertisment created by Publicis, France for Neither whores nor submissives, within the category: Public Interest, NGO.

In this case, you can’t do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do – www.niputesnisoumises.com– 01.53.46.63.00

Advertising Agency: Publicis, France
Creative Director: Veronique Sels
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Developper: Laurent Berhelot

Comments (13)

Log in or register to post comments

Highest Rated

gmint7's picture
gmint7
Activity Score 2683

this is really good

scary but effective imo

:::J:::

atb2005's picture
atb2005
Activity Score 13557

Why is the user, witnessing the violence, having this poker face? He doesn't seem shocked. I would have jumped off my seat. Good concept, but not convincing.

ivan's picture
ivan

That's because it's staged for the purposes of the video. Click the link to understand better.

atb2005's picture
atb2005
Activity Score 13557

Not sure what you mean. I get it that in this case he can't do anything, but still.

ivan's picture
ivan

What I mean that the guy doesn't matter at all. Since in reality it would be you or whoever is checking out the website.

R U serious's picture
R U serious
Activity Score 416

Draw it for him.

Say my name, say my name...

bastman's picture
bastman
Activity Score 11

Hi. I'm the user. The original video can be found here. I'm not shocked only because i've seen it 10 times before I recorded it. I was REALLY shocked at the first time. I'm not working for Publicis now, but i think that doyouchat.com is a really good idea.

akshaysrikar's picture
akshaysrikar
Activity Score 420

whoa.. that chic really took a beating (even if it was staged)... but yeah good campaign....

Adaddicted's picture
Adaddicted
Activity Score 3435

Agree with Ivan, they've mentioned it "The user witnesses the scene, powerless"
Its not that shocking as far as every morning headlines are concerned!
It works for me.

withalltherespects

Tomzwarts's picture
Tomzwarts
Activity Score 42

Like it

bobby666's picture
bobby666
Activity Score 1460

good concept and good media choice. appealing and effective.

xcreativity's picture
xcreativity
Activity Score 2374

getting tired of chatroulette. good concept tho

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Intense and memorable.

gmint7's picture
gmint7
Activity Score 2683

this is really good

scary but effective imo

:::J:::

Advertisement