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Nature Valley: Trail View

URL: http://www.naturevalleytrailview.com/

Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via Nature Valley Trail View, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks. With footage captured by a crew of McCann creatives who were more familiar with the Great Apple than the great outdoors, the team hiked trails at the three national parks over a period of two months. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured every mile. The end result is more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.

Advertising Agency: McCann New York, USA
CCO / Chairman: Linus Karlsson
Vice Chairman / Executive Creative Director: Andreas Dahlqvist
Executive Creative Director: Leslie Sims
Creative Director: Mat Bisher, Jason Schmall
Director of Creative Technology: Mark Fallows
Head of Technology: Stefan Feissli
Senior UX Design: Jayson Barrons
Chief Production Officer: Brian DiLorenzo
Head of Integrated: Jonathan Shipman
Exec Integrated Producer: Catherine Eve Patterson
Sr Integrated Producer: Geoffrey Guinta
Production company: InTheMo
CEO / Founder: Cary Levine
COO: McNair Zimbalist
Director of Media: Joshua Winkler
Director of Business Development: Robert Cohen
Producer: Adam Baskin
Line Producer: Adam Cucurull
Digitech / Cameraman: James deMuth
Lead Cameraman: Brandon McClain
Production / POI Photography / Design / Development: Your Majesty
Executive Creative Director / Photographer: Jens Karlsson
Design Director: Riley Milhem
Art Director: Joshua John Pipic
Designers: Veronica Wallström, Magnus Karlsson
Tech Lead: Micah Acinapura
Developers: Raed Atoui, Adriaan Scholvinck, Tore Holmberg
Associate Developer: Theo Strahlen
Executive Producer: Heather Reddig
Senior Producer: Tina Chou
Associate Strategist / Producer: Valtteri Laihainen
Sound Design: Bob Partridge

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6 comments

kleenex's picture
kleenex
26264 pencils

I like the idea.

miko1aj's picture
miko1aj
3097 pencils

yep. great idea, but of course nothing can substitute real walking. Although – great job

Hadrons's picture
Hadrons
5743 pencils

Fun for them, I prefer to discover through my own point of view.
It is a nice to have on the side application.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

12am's picture
12am
61 pencils

the quality of the trail photos is really bad. makes no interest

CuriousPencil's picture
CuriousPencil
4227 pencils

Is this an ad for "we make better holiday photos these days"?

mertos's picture
mertos
899 pencils

nice

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