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Fridge

Agency: 
Published/Aired: 
August 2012
Description: 

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins

Comments (4)

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Highest Rated

paicy's picture
paicy
Activity Score 33

really nice idea, doing something useful, with old stuff u don´t need anyway. video is ok, concept is great!

someone is grinning like the cheshire cat!

kleenex's picture
kleenex
Activity Score 43505

Winner on concept.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

I likey.

Jackbr's picture
Jackbr
Activity Score 1499

great. but dont make in SP.

JackBR

paicy's picture
paicy
Activity Score 33

really nice idea, doing something useful, with old stuff u don´t need anyway. video is ok, concept is great!

someone is grinning like the cheshire cat!

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