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National Radar: Fridge

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins
Published: August 2012

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4 comments

kleenex's picture
kleenex
27722 pencils

Winner on concept.

Jackbr's picture
Jackbr
1380 pencils

great. but dont make in SP.

Jack

paicy's picture
paicy
33 pencils

really nice idea, doing something useful, with old stuff u don´t need anyway. video is ok, concept is great!

someone is grinning like the cheshire cat!

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