National Radar: Fridge

In 2011 speed cameras were introduced to Latvian drivers, but as it soon turned out – it wasn't for the noble cause of speeding elimination but was a cheeky money making scheme and it wasn't the country that won in this war. We started a social campaign–The National Radar. The idea: take your old fridge, make it look like radar and place it on a highway where it doesn't interfere with traffic. We only started a Facebook page to promote it but in couple of weeks the campaign was all over the news.

Advertising Agency: !MOOZ, Riga, Latvia
Creative Director: Eriks Stendzenieks
Copywriters: Eriks Stendzenieks, Krista Sheperd
Designer: Raitis Kalnins
Published: August 2012

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kleenex's picture
27722 pencils

Winner on concept.

Jackbr's picture
1380 pencils

great. but dont make in SP.


paicy's picture
33 pencils

really nice idea, doing something useful, with old stuff u don´t need anyway. video is ok, concept is great!

someone is grinning like the cheshire cat!

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