PRESENTSCLIO 2012

 
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National Australia Bank: Break Up

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Chief Creative Officer: James McGrath
Creative Directors: Julian Schreiber, Tom Martin, Darren Pitt, Rohan Lancaster
Producers: Michael Ritchie, Josh Mullens, Ian Iveson
Director: The Glue Society
Agency Producers: Sonia von Bibra, Sharon Adams

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4 comments

toute's picture
toute
22 pencils

Owned. haha. Epic way of separating themselves from the other 3.

Roger Keynes's picture
Roger Keynes
5498 pencils

Except, 18 months after this broke, they haven't.
Short term tactic that has burned brand cred.

Will Think for Salary

sirvan's picture
sirvan
29870 pencils

Ouch. That sucks.

+++

"I love some things, and don't love some other things."

kleenex's picture
kleenex
29948 pencils

My main question is did they really lower mortgage rates, increase interest rates on savings accounts, etc...

Although they pulled this idea off how long will it last???

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