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Break Up

Agency: 
Published/Aired: 
April 2012
Description: 
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Executive Creative Director: Ant Keogh
Chief Creative Officer: James McGrath
Creative Directors: Julian Schreiber, Tom Martin, Darren Pitt, Rohan Lancaster
Producers: Michael Ritchie, Josh Mullens, Ian Iveson
Director: The Glue Society
Agency Producers: Sonia von Bibra, Sharon Adams

Comments (4)

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Highest Rated

sirvan's picture
sirvan
Activity Score 29860

Ouch. That sucks.

+++

"I love some things, and don't love some other things."

toute's picture
toute
Activity Score 22

Owned. haha. Epic way of separating themselves from the other 3.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Except, 18 months after this broke, they haven't.
Short term tactic that has burned brand cred.

The Jobless Writer
Will Think for Salary

sirvan's picture
sirvan
Activity Score 29860

Ouch. That sucks.

+++

"I love some things, and don't love some other things."

kleenex's picture
kleenex
Activity Score 43493

My main question is did they really lower mortgage rates, increase interest rates on savings accounts, etc...

Although they pulled this idea off how long will it last???

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