Mullen: BrandBowl2010

Check out the site: http://brandbowl2010.com

Web site that will rate the popularity of this year's Super Bowl TV commercials using Twitter. It's called BrandBowl2010. The site is programmed to capture all Twitter chatter about the Super Bowl commercials and generate scores for positive and negative comments and "word-clouds" that convey key descriptive terms ("awesome," cringeworthy," etc) that people are using to describe the brands that are advertising on the Super Bowl. It's a large-scale, real time consumer opinion poll and online community all in one. As you'll see, the Focus on Family brand (Tim Tebow) is trending high on the site right now due to pre-game buzz.

Advertising Agency: Mullen, USA

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3 comments

morse's picture
morse
15972 pencils

Good idea, but it doesn't seem to work correctly. Or maybe I'm just missing what I am supposed to see.

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keithstoeckeler's picture
keithstoeckeler
425 pencils

Had a great time with this yesterday.
Be sure to check out the results: http://bit.ly/amsX99

brandingworthspreading's picture
brandingworthsp...
648 pencils

It was a great way to measure social media. Loved it.

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