MTV: The Music Never Stops

URL: http://mtv.uol.com.br/themusicneverstops

To reinforce the MTV Brasil concept "the music never stops", Loducca came up with a website that presents a new way to navigate through music videos on YouTube. For each video that you click to open, the website loads its related videos as a tree branch. One song leads to another, one video leads to another and the music never stops.

Advertising Agency: LODUCCA, Sao Paulo, Brazil
Chief Creative Officer: Guga Ketzer
Creative Directors: André Faria, Cassio Moron, Marco Monteiro
Creatives: Mariana Rocha, Raphael Franzini
Web Development: WQTi
Published: October 2011