MTV: Rodney Heals
Check out the microsite: http://www.rodneyheals.com/
The story of Rodney Gray — Air guitarist who become an Air Massage Cult leader was conceived to brand MTV Spirit around the world.
Creative Content: Exile Films, New Zealand
Executive Producer: Ian Gibbons
Writer, director: Gaysorn Thavat.
Interactive Creative Director: Kentaro Yamada.
Media Creative Strategist / PR coordinator: Ilya Rozhdestvensky