January 2013
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The problem we were asked to solve for Mount Pleasant Group (one of Canada's most prominent cemeteries) was a tricky one. People don't like talking about their own death – much less planning for it. Our work needed to find a way to start this delicate conversation without scaring people off. So we created a campaign about life.

Working with Academy Award-nominated documentary filmmaker Hubert Davis, we created The Art of Saying Goodbye – a series of shorts that explored the emotional journey of real life people pondering the end and reflecting on their legacies. Website:

Advertising Agency: Crispin Porter + Bogusky / Union Creative, Toronto, Canada
Creative Directors: Sean Ganann, Lance Martin, Michael Murray
Art Director: Pedro Izzo
Copywriter: David Strasser
Director: Hubert Davis
Editor: Dave de Carlo
Agency Producer: Kevin Saffer
Production Company: Untitled Films

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iwannatalktosamson's picture
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Great, great stuff