Mount Franklin: The Well of Positivity
Check it out: http://www.thewellofpositivity.com
Advertising Agency: The White Agency, Ultimo, Australia
Creative Director: Matt Grogan
Art Director: Paul Jeffress
Copywriter: Luke Sandral
Designers: Mike Barry, Greg Miller
Flash developer: Neil Nand
Technology: Duncan Ion, David Carson
Account management: Romi Shepherd, Lauren Boyce
Project management: Heath Amos, Jeff Gougeon
Strategy: Katie Chatfield, Rachael Maughan
Released: August 2008


5 Comments
it is too hippy. I dont like it. And no sound either.
positivity is nice, but i feel like this really wants to be a facebook application rather than a static site just sitting out there.
nice art direction!
I really like it. Great execution of an idea for a charity
One of the best corporate-charity sites I've seen. Simple, evocative, engaging and by contributing you feel like you're making a difference.