Montana's Cookhouse & Bar: Paid for in meat

Montana’s surprised real businesses in Toronto by simply walking in and offering a plate of BBQ meat in exchange for goods and services. Over two days of bartering and shooting, they received a psychic reading, an MMA lesson, a manicure, a yoga lesson, men’s skin care products, some new shoes, a haircut, a bouquet of flowers, an area rug, a massage and even a real tattoo. But the bartering didn’t end there. The entire production crew and the advertising agency agreed to take part of their payment in BBQ.

Advertising Agency: One Twenty Three West, Vancouver, Canada
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Rob Sweetman, Paul Riss
Copywriter: Bryan Collins
Account Services: Christina Tan, Scot Keith
Production Company: OPC Family Style
Director: Max Sherman
Director of Photography: Kiel Milligan
Executive Producers: Harland Weiss, Donovan Boden, Liz Dussault
Producer: Dwight Phipps
Editor: Oleg Jiliba
Sound Design / Music: Six Degrees


@minas_mars's picture
1373 pencils

Very cool, neat idea.

Why do agencies upload their rubbish ads to AoTW?
You won't see any of my rubbish work on this website or anywhere for that matter.

kleenex's picture
30112 pencils


Marcao's picture
2382 pencils

Cute, although we've seen this kind of barter trade idea done before with The Heineken Passport.

ragazzi's picture
123 pencils


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