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Monistat: Box Talk, Monistat's Granny Panty Apology

A recent Monistat ad sparked a fair amount of controversy and angered women who support the wearing of granny panties. Even after a formal apology from the company, the controversy continues. URL: http://www.grannypanties.org

Advertising Agency: Allen & Gerritsen, Philadelphia, USA
Creative Director: Rich Wakefield
Art Director: Lindsey Tweet
Copywriter: Jon Skale
Published: August 2013

4 comments

morse's picture
morse
16413 pencils

That was actually good acting and it was somewhat entertaining. I would not be able to think of anything better for the product.

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kleenex's picture
kleenex
32382 pencils

Not a bad concept...

jjf's picture
jjf
262 pencils

Nice one!

Owolawi's picture
Owolawi
1497 pencils

Very nicely delivered.

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