Advertisement

The Steve Jobs Moment of Silence

Agency: 
Published/Aired: 
January 2012
Description: 

URL: http://stevejobsmomentofsilence.org

The Steve Jobs Moment of Silence is an 8 second silent audio file officially available on iTunes. The 8 seconds symbolise the 8 years Steve Jobs fought pancreatic cancer. This small break in our iTunes library will remind us to never forget the man who brought us the very device The Steve Jobs Moment of Silence will live on.

Client: Moment of Silence Inc.

Digital advertisment created by KNARF, United States for Moment of Silence, within the category: Public Interest, NGO.

Advertising Agency: KNARF, New York, USA
Executive Creative Director: Frank Anselmo
Art Directors: Hyui Yong Kim, Bryan Wolff Schoemaker
Writers: Bryan Wolff Schoemaker, Hyui Yong Kim
Designers: Bryan Wolff Schoemaker, Hyui Yong Kim, Frank Anselmo

Comments (20)

Log in or register to post comments

Highest Rated

textpirat's picture
textpirat
Activity Score 272

DONE!!!

alistair's picture
alistair
Activity Score 162

It's a great idea.
It has been done two years ago for haiti,
http://www.youtube.com/watch?v=KjbmKd9Mw64

but it's a great idea.

adsadsads's picture
adsadsads
Activity Score 130

Similar but this one without a doubt is superior.
The fact that the audio file exists to live on Apple devices
that Steve Jobs invented–makes the whole idea worthy.
The Haiti idea could have been done for Japan or anything really.
This comes full-circle idea. Steve lives on in devices he created,
plus it supports cancer orgs. AMAZING! Long live Steve!
I just bought mine on iTunes!
10+++

anotheropinion's picture
anotheropinion
Activity Score 132

Malcolm Gladwell wrote an article about Steve Jobs and said:
"Steve Jobs was not the 1st to invent what he did, but he was the 1st to do it best".
Same goes for this. Just a stunning idea.
And the fact that it's selling on iTunes is just fantastic. I'll buy it for sure.

doubleoseven's picture
doubleoseven
Activity Score 106

This is the tightest concept I've seen in a long time.
Everything about this idea is significant to and relates to Steve Jobs.
8 seconds is the perfect length of time too.
And to connect the number 8 to the years he fought cancer is touching.
Steve lives on in everyone's playlist. How about that.
I'm lost for words now. Good on ya!

hal9000's picture
hal9000
Activity Score 192

Wow!

jackmoore257's picture
jackmoore257
Activity Score 203

You know those rare moments when you see something you think is really great and say "I wish I did that"?

I WISH I DID THAT.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

:)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6041

Uh, o.k.

Well guys i beg to differ.

This is so BAD.
The man was not vice G-d the last time I checked, and guess what -
you lost me when fighting for pancreatic cancer became secondary to wallowing over the man's memory.

With all due respect to the Steve (RIP), we have to focus on the living and not the dead.

He was too innovative for his own good - rejecting treatment that might have saved his life, in favor of useless "granola" solutions...

I would NOT want his memory to interrupting *my* music. Period.

For heaven's sake - GET A LIFE!

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture
sambuca
Activity Score 1066

+1

and what about the 30% of each payment that goes directly to apple?!?!

Diplodokus's picture
Diplodokus
Activity Score 1819

Nice idea. But nothing new.

andylefty's picture
andylefty
Activity Score 4535

Something out of nothing I predict a lot of people buying this.

adsrule's picture
adsrule
Activity Score 181

Perfectly executed with all the right touch points.

theinspector's picture
theinspector
Activity Score 121

Steve Jobs is a legend. If he saw this idea, he'd love it.
That's all that matters. I will buy/donate to this for sure.

Ramezani's picture
Ramezani
Activity Score 315

already done by jung von matt.

Ramezani's picture
Ramezani
Activity Score 315
kleenex's picture
kleenex
Activity Score 47559

I say the Steve Jobs is the better app.

Hadrons's picture
Hadrons
Activity Score 6041

wow - so along with what I said above, they also copied the idea and are trying to convince people to donate money for literally nothing to iTunes.
Well, to pull out this one off you need:
1. to be shrewd
2. suckers for an audience. Congratulations.

p.s. - isn't it ironic that they commemorate one of the most innovative persons in the last few decades, by copying and cloning ...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

Very big idea. Congrats

bate_palmas's picture
bate_palmas
Activity Score 1479

I don't see the big deal in this quite frankly.

Much better if it were automated - and if you ask me it should damn well have been automated (the people who use Apple could spare 8 seconds of their lives to remember Jobs).

But if it's something you have to download, it feels so much weaker.

An element of surprise would've worked to this idea's benefit.

textpirat's picture
textpirat
Activity Score 272

DONE!!!

Advertisement